George Orwell’s
memorable essay “The Art of Donald McGill” proved to me that the most vulgar of
visions repays sympathetic interpretation.
Americans identify
with their cars. For some it is a matter
of wealth: to drive a Cadillac or a Lexus or a Tesla may be a sign of having
succeeded. Many a pickup truck driver
never has need to haul anything heavier than a bit of machismo. For some an electric vehicle demonstrates a
commitment to sustainability, while a sports car suggests youth and élan
to others. VW vans and even Beetles bore
such an insistent meaning in the late ‘sixties that drivers often saluted each
other in passing.
I fancy, though,
that one sees far fewer symbolic doodads on today’s cars. Political bumper stickers, maybe, on some
vehicles and product logos like STP on others, a few vestigial pine air
fresheners poison or sweeten the air, but many decorations and accessories
common in my childhood have become rare birds today. Yet each represented a kind of defiant
populist symbolic magic, generally signifying traditionally masculine traits, much
like tattoos once did before they became sufficiently universal as to be
meaningless.
Car ownership is
now close to universal in America, but there was a time when possession of
wheels was a distinguishing sign both of economic well-being and of a certain
sense of youth and adventure. Drivers
wished to call attention to themselves.
The old klaxon horns with their loud and distinctive sound, served this
purpose well. Invented in the early
twentieth century as a safety improvement over quieter squeeze bulbs, by the
1920s they had become standard on many American cars. When, in the ‘thirties, less abrasive
electric horns were substituted, the klaxon became a style choice, characteristic
of hot rodders and teens with jalopies more broken down than souped up until its
sound finally filtered down to 1950s elementary school students calling out
ah-oo-gah in the schoolyard in an effort to seem mildly disruptive. Their fathers may as teenagers have summoned a
date from the street outside her house with a horn so satisfying in assertiveness that it
was guaranteed to annoy her father. Old
rattletraps that ought by rights be hiding in a shed instead called attention
to themselves viva voce, for irrepressible is the spirit of youth and
many adolescent males have no hesitation at calling attention to themselves by
whatever means may be available.
The Brodie knob,
a doorknob-shaped handle attached to the steering wheel, was perhaps of some
utility in the days before power steering – indeed, it is still functional on semi-trailer
trucks, earth-moving equipment, and tractors.
Brodie knobs were symbolic as
well, and, like the klaxon, they have survived in ornamental usage. Invented in the ‘thirties, the name derived
from Steve Brodie, a practitioner of daredevil stunts like jumping off the
Brooklyn Bridge who had no connection to automobiles, and its symbolic use today suggests
a thrill-seeking driver. The knob’s association
with tempting fate lingers, as examples on sale now feature imagery such as
dice, skulls, eight balls, and spiders as well as aggressively patriotic
imagery such as the line “don’t tread on me.”
This accessory had a further significance. Known sometimes as a “necker,” it allowed the
driver to steer with one hand while enwrapping his date with another.
Likewise implying
a risky and exhibitionist driver are the familiar amulet of the oversize fuzzy
dice hanging from the rear-view mirror. The lineage of this fetish originated among WWII pilots and their crews whose odds of dying were
greater than of surviving and who, not surprisingly, welcomed magic charms. These aviators often hung dice above their
instruments for luck or simply to acknowledge their helplessness before a
capricious fate. Upon the war’s end,
some continued courting danger by racing and driving stunts. They sometimes retained the
dice that had served them during combat and, as their ornamental value was
foregrounded, the dice grew in size, blossomed with bright colors, and, of all
things, grew furry. Whether a car were a
hot rod or not, the dice conveyed a sense of dash and adventure washed with a
vague sense of heroism.
The practice of
hanging a raccoon tail on the radio antenna clearly began with rural youth
stopping and taking the ornament from an animal that had been hit by a
car. While raccoon was most common, a fox
tail was more highly prized and a squirrel tail considered juvenile. Before radio antennas were standard, such
tails were sometimes hung from the radiator cap. This decoration had the double value of
seeming somewhat gross to susceptible sensibilities while appealing to an
exceedingly archaic sense of the male driver’s self-image as a hunter,
displaying a trophy he had killed, rather like the residents of Çatalhöyük had
featured interior decoration with ox heads nine thousand years ago.
But even the bold
young hunter may become a husband and father, proud less of risk-taking than of
supporting a family, providing not just necessities but also such luxuries as
leisure travel. Among the goods sold at
souvenir shops travelers might visit on long road trips in the past were cups
and ash trays featuring the destination, pennants, and snow globes, but the
most commonly offered merchandise was probably postcards and decals, each a
simple boast that one had indeed made the trip, like a snapshot in front of the
state capitol. Electronic communication
has brought obsolescence to the trade in postcards, but the tourism decals had
faded even earlier. One used sometimes
to see a car with a back side window magnificently crowded with decals of the Statue
of Liberty, Grand Canyon, Coit Tower, the Black Hills, and a variety of other
scenes, testifying to the owner’s at least modest affluence and sophistication
(though, like the other items considered here, such decals were decidedly
vulgar and would seem out of place on expensive cars). The decals were yet another way for working
class people to assert the richness of their lives under the leadership of an
indefatigable pater familias who could drive for hours over the nation’s
meandering two-lane roads and the new superhighways.
Since the accessories
noted here, other trends have supervened.
“Gas, grass, or ass” bumper stickers appeared in the late sixties, truck
testicles about twenty years later, followed closely by the representations of
Bill Watterson’s Calvin pissing, unauthorized, of course, because the whole
idea is to project a playfully transgressive outlaw sensibility. The human mind is adept at symbolic
manipulation. Like all codes, the
language of such symbolic accessories is always changing, and what seems
emphatically “the lastest” tends always to become passé fastest. The bird of paradise will continue its
ever-effective old courtship dances, and the prairie dog will assume outlandish
postures to impress potential mates, while every generation of people devises new
and whimsical representations of its erotic boasts to accompany the old
repertory of significant tones, tender glances, and posturing. We humans have a weakness for art, and daily
perform for each other, using a semiotic vocabulary in part inherited and in
part devised. For Americans the passenger
car is a vehicle not only for transportation, but for self-expression as
well.
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